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Reading Fairfax's tea leaves

Reading between the lines of the latest reports, including comments from industry analysts, it seems there may be a fair shake up inside Fairfax Digital once McCarthy gets his feet under the desk. There's no doubt digital is the future of the business, but there's plenty of debate about the right strategic path to success in this format, and the right structure to pursue within the company.

Here are a few choice quotes.

Malcolm Maiden speculating on Brian McCarthy's brief as new CEO:

"[McCarthy's] elevation following Kirk's departure would resolve a talent overlap at the top, and he would have a brief to accelerate the integration of Fairfax and its new businesses, including its online division, Rural Press and the former Southern Cross radio network."

Jane Schultz and Nick Tabakoff quoting Macquarie Equities media analyst Alex Pollak:

"With respect to Fairfax's ongoing migration to digital, McCarthy was not in the forefront of the digital strategy while at Rural Press (possibly correctly) so it will be interesting to see whether and how he manages this critical process at Fairfax."

Andrew Main in the Weekend Australian (not online) quoting Greg Fraser media analyst at Shaw Stockbroking:

"After pointing out that Fairfax's 'undoubted local content goldmine' could in the right hands become a multimedia powerhouse, as long as Brian McCarthy can upskill himself in that area as soon as possible, Fraser's note ends on a school yard analogy. 'If FXJ was in a game of media bullrush, it would be the big fat kid that knocks a few of the skinny kids out of the way but eventually gets bowled over by its more nimble buddies before reaching the safety line. Lose some weight, FXJ.'"

So, will it be integration and cost cutting at Fairfax Digital?

How the papers covered the Kirk story

Reading the main papers today on the Fairfax story it's fascinating to see how the four broadsheets (including the AFR) have treated it. It says a lot about their current focus and strengths.

The Australian has done a fairly predictable Oz-type job: a "we told you so", chest thumping editorial, but also some really strong reporting from Andrew Main (currently not online), Jane Schultz and Nick Tabakoff who has led the way in covering the Kirk story for some weeks.

The SMH coverage is truly woeful. I can understand why they might be so timid on this issue, but it just looks pathetic given the scale of the story, its context in a tumultuous week (and year), and the competition from other publications, including within Fairfax.

The AFR does a pretty good job in print (tho of course not online) thanks to the steady hands and experience of Chanticleer's Alan Jury and the dean of Australian media writers Neil Shoebridge.

But my vote goes to The Age. They've gone hard - as they should have - but kept a good balance. They have a solid piece by media editor Matthew Ricketson, and a typically astute piece by the ever reliable Malcolm Maiden. Their straight business report doesn't add much that hasn't already been said, but I think the point about The Age's coverage is that it's bold and it shows that they are putting reader interest ahead of Fairfax politics.

Interestingly, there hasn't been anything from Businessspectator today despite a summary piece from Bartho yesterday. Gottliebsen's piece on the current Fairfax debt woes a few weeks ago pricked up a lot of ears but there hasn't been any more from him on this since.