Monday, March 21, 2005

Where are young audiences?

The Kaiser Family Foundation has just released the results of a survey of media use among 3rd through 12th graders. More than 2,000 youth participated in the project, which comprised answering detailed questionnaires and, for nearly 700 self-selected participants, maintaining seven-day media diaries.

The survey, Generation M: Media in the Lives of 8-18 Year-Olds, found children and teens are spending an increasing amount of time using "new media" like computers, the Internet and video games, but by media-multitasking they do this without cutting back on the time they spend with "old" media like TV, print and music.

No comments: