To mark his recent promotion to Director of Digital Strategy for the Guardian Media Group, Simon Waldman spoke to Gemima Kiss at Paid Content.
Some choice quotes:
"For a long time we could count on the fact that people in other newspaper groups didn't know what they were doing and didn't have any investment. That is no longer the case."
"After their dot com disasters, anyone who talked about the internet at News International was deemed to be completely barking. The internet was seen as an insane thing to be involved with so they closed it down, charged their international users and rubbished us for having large traffic. Then all of a sudden Rupert Murdoch stands up and says being big on the web is good and we need audience - and suddenly the whole thing changes."