The Guardian thinks so:
"It's possible for an individual, skillful blogger to have income from a blog," says Adriana Cronin-Lukas, a consultant for fledgling firm the Big Blog Company, and a serious weblogging evangelist. "But ultimately it is the communications aspect of the blog that brings money in - by blogging about a company or expertise."Nick Denton of Gawker and New York web designer Jason Kotke regularly feature as the likeliest to profit early from the blog phenomenon. Kotke spoke to Wired about his recent move to full-time blogging.
Others have found fortune in different ways. The anonymous writer behind Belle de Jour, the notorious and disputed diary of a London call-girl, has made a mint from her salacious stories, recently publishing a book and subsequently signing a deal for a TV series on Channel 4.
A handful of budding entrepreneurs have even taken the bait and tried to cross blogging with traditional publishing to fish for profit. Nick Denton, a former Financial Times journalist and experienced dotcommer, is recognised as the king of commercial bloggers.
Darren Rowse is another blogger who is making a living from blogs.
Watch this space.