Sony pays 25k a month for Gawker blog

AdAge reports that Sony is paying $25,000 a month for a new Gawker blog - Lifehacker.

The deal, which also includes placements on Gizmodo, Gawker's earlier gadget title, will cost Sony in the range of $25,000 a month, according to a source close to the deal. The sponsorship runs for about three months. [...]

But because Gawker sites are considered the cream of the blog world and Sony is a blue-chip marketer, the pact assumes a rare status. [...]

Although several famous blogs like Dailykos.com and Instapundit pull in up to $20,000 a month from their many advertisers, and marketing on blogs in general is starting to appear on media buyers' radar, such deals are far from mainstream. Still, media pros are buzzing about whether the Sony-Gawker pricing begins to define buys on high-profile blogs going forward.