Tuesday, February 22, 2005

TV news in a postmodern world

Some wise words from Terry Heaton.

Television news is just as threatened by new technologies as newspapers, perhaps more so. Heaton urges a new mindset to rethink the paradigm. In fact it's simpler than that; he's saying "get energised by the challenge". And why not:
"The road to profitability means a new vision and a new skillset. 'We're a television station' used to be top dog. But he's tired and weary now, and gravity is beginning to take over. The new top dog is something like 'we're a multimedia company and we also have a television station.' He's fresh and new and ready to go."

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