But so far his US$5 billion offer has been rejected. No doubt that won't be the end of the story.It may be that the Dow Jones' internet properties are the main attraction to News as The Oz reports today, but it's interesting that this comes at a time when Rupert Murdoch has assembled senior editorial staff at his California property to map out the future of News Corporation's online news delivery.
"It's really focused on what the newspapers are doing online and how they adapt to the new world," News Digital chief executive Richard Freudenstein said of the conference.
The subtext being that the newspapers need to do a better job of digitising their businesses. Video is a major focus, and getting journalists to work across multimedia formats. But more than that developing new commercial models is a major challenge, one that needs to go hand in hand with refined editorial approaches.
Meanwhile, the Wall Street Journal has its own view on what life as a Murdoch-owned paper would be like.
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