Friday, December 07, 2007

Growing online ad revenue

We know the pie is growing fast - AUD$1.2 billion or thereabouts in our market this FY:

It's a good picture, from an online point of view. But some analysts are now questioning just how much of that growth is flowing to online news businesses.

In the US there's a looming debate about the gap between the phenomenal growth of online advertising and the share of that spend being collected by news organisations.

Alan Mutter makes the point that:
"Internet advertising sales at newspapers this year have grown at slower rates than those of competing media, shrinking the industry’s share of online revenues in the third quarter to the second-lowest level since 2004."
Food for thought.

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