![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiccbT1mUyOhHPTHrLwTkp1qzJpHp4JxWbBv1Q7eZUkuiLFb9UT-0MjcGHJ1c1pIPWk5KHVhPxSETftePYDXGtj6T046PTUuZvwhWglSuLUoYzNxv061hXf70FRTMsguMGjXOPK/s400/finda_launch.jpg)
It's initially focusing on news and events. But it has a few nice features enabled by the crossover taxonomy and geo-targetting that allows news stories and diary events to be themed together under content or category types. This sort of data configuration allows a lot of flexibility in the way you can mix and mash content.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhx9nvBtrOuPRPdzVCZBmXs1W8b5vafXFXIpIGyQl3rnKisbW01-Sif8k84Z6U9XCUig2MqfCrYR6nN8Sg3AUc5PWfWMHs4wFjKrV6ZNvQK_UEg8xCkW_40Ksjv79CNrvb05nRD/s400/finda_screen.jpg)
“Looking at the possibilities that lie beyond the boundaries of traditional newspaper companies the report describes how such a ‘former newspaper company’ might look several years in the future, in the eyes of the consumers and businesses it aims to serve:”
TO CONSUMERS
- The source I try first whenever I’m dealing with a local want, need or problem
- The source I use most often to know what’s going on here
- The best source of facts, knowledge and wisdom about this place
- A source available in the times, places and circumstances in which I need it
- The town square and connective tissue of community life here
- The place I go to be part of the fabric of life here
TO BUSINESSES
- Big, comprehensive solutions for reaching people
- Narrow, targeted solutions for reaching people
- Small, low-cost ways to reach people
- Ways to reach specific target groups, niches, interests
- Ways to create one-to-one customer relationships and build loyalty
- Ways to build my image or brand
- Ways to reach people when they are most likely to buy
1 comment:
very nice work!
Post a Comment