Thursday, April 14, 2005

Rupert admits net mistake

After doing his best to ignore the web for ten years Rupert Murdoch has finally come around to embracing the net. After all, it won't go away, even for him.

In a speech to the American Society of Newspaper Editors he said newspapers must overhaul how they gather and deliver news to collect the readers and advertising revenue shifting to the web.

I assume this change of heart has come off the back of News Corps mid-February pow wow with the McKinsey boys.

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