Thursday, January 24, 2008

Bulletin to cease publishing

The magazine that has run some of the biggest names in Australian literature during its 128 years - Henry Lawson, Banjo Patterson, Joseph Furphy and Miles Franklin, amongst others - has published its last issue.

PBL Media CEO Ian Law said that the publication had been making a loss for a number of years and they "could see no prospect of this trend being reversed".

As might be expected, the "impact of the internet" was cited by ACP chief Scott Lorson as a factor in the decision.

That's too easy, though. Magazines - weeklies and monthlies - are actually less effected by the internet than newspapers.

The truth is it had lost its edge.

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