Wednesday, January 09, 2008

P.S. I don't love you

I admit it. Stories like this are too compelling.

I mean, all that chopping must have been hard work ...



But then, looking at that page, what really distracted me from the chopfest that was going on with the news item was the MPU ad for "One of the year's best love stories" starring Academy Award winner Hilary Swank, Gerard Butler and Friends "icon" Lisa Kudrow: PS, I love you.

Ahh, the wonders of contextual advertising.

3 comments:

AOGJoanna said...

This is so typical of bad editing and news hound tactics. But this is my opinion and I am not the news paper or any of the workers and I guess any news is good news now!

hm said...

Joanna, This is not an editing issue. It's a perennial problem to do with the technology that serves certain types of ads to pages or sections of a web site based on the type of content on that page or section. The theory is that if you are reading a story about getting fit for summer then that's a good time to see an ad for gym memberships. Problem is this tends not to work so well in practice on hard news stories. The above example is by no means the worst of its kind. Either way it's not the fault of the editors.

Laurel Papworth said...

@hm I agree with you.
I remember reading about Google's ambient sound patent - the ability to eavesdrop on your environment (TV, radio, chitchat) and deliver ads based on sounds in your real life - and imagined: you have an argument with your wife/husband. Yelling, slamming doors...

.. Google delivers ads for divorce lawyers in your locale. Call now for a discount!

Just a little bit Evil - or The Machine just gone mad?