The Fresno Bee is the latest of a number of newspapers to integrate online and print operations, following nine years during which print and online staff were located in different offices.
Stephen Dana, interactive media director for the Bee says: "When you look at where a newspaper needs to be in the next two to three years, you really need to seriously consider [online convergence]."
The key to convergence is to spread internet expertise across the organisation and to broaden the focus of traditional departments.
The online content producers will work in the newsroom and report to the managing editor of the paper. Additionally, the online sales team will give more attention to business development and work more closely with advertising and circulation departments.