News.com.au has a dominant Vista ad at the top of the page today - taking over the whole feature editorial space. Lotsa money involved, no doubt.
This is the sort of thing that some editorial people absolutely hate. I take a different view.
The proposal actually came up when I was still editor late last year and I remember discussing it with the publisher and the product manager. One of the big concerns for news sites is revenue, always has been, so you can't afford to take a holier-than-thou approach as editor.
Still, the key was always going to be in the execution, and I think they've done a fairly good job here.