Ross Dawson has a good post about professional networks - a topic he has written a lot about. But my main interest here is in the book he mentions: Small Business, Big Brand by Carolyn Stafford.
The book sells itself as having "33 fresh marketing tips that will change the way you market your business forever".
One of the case studies is Superwoman, the project I left news.com.au for.
Tim Harrison talks about the Superwoman brand as a case study for Carolyn's book, but there is a very interesting story to tell about the publishing model that accompanies it, which I will expand on in time. For now, you can get a summary version of the book from Ross's blog.