Friday, July 13, 2007

Future of Media Report 2007

Ross Dawson has just released the Future of Media Report 2007 [PDF] ahead of next week's Future of Media Summit.

Some highlights in the report include:

Eight developments in Media from July '06 to June '07. Examples of key developments, including industry transactions and acquisitions, layoffs, new channels, intellectual property, and censorship.

Shifting global advertising channels. Data and commentary on shifts in advertising spending, and a comparison of ownership of the online classifieds segment in the US, UK, and Australia.

Comparison of fastest growing properties and internet access. Exclusive original research from Nielsen/NetRatings, comparing uptake of new media properties in the US, UK, and Australia, and different online browsing behaviors across nations.

Key elements of Media business models. Following the Future of Media Strategic Framework from last year, this year's report has four complementary frameworks looking at scalability, value of distribution, value of advertising, and media personalization. These can be applied to understanding emerging media business models. Each of the frameworks is explained in detail.

Media industry network analysis. An analysis by Laurie Lock Lee of the recent acquisition of Southern Broadcasting Corporation by Macquarie Media Group, and insights on the impact on the Australian media industry landscape.

Media transactions. A list of media mergers and acquisitions of at least US$1 billion over the last 15 years, putting the massive surge in recent media industry activity into context.

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