Friday, July 06, 2007

Print cannibalisation by online a diminishing concern

A new study [PDF] shows that UK newspapers’ online editors and managers generally see print and online editions as complementary products. And concern at a number of major UK titles about cannibalisation has diminished to the stage where it is not a significant influence on strategy.

There are still sites charging for columnists, archives, digital editions, e-mail alerts, and mobile services, but the study shows most are finding it best to make content free to increase overall traffic.

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