Gordon Crovitz, president of electronic publishing at Dow Jones, says more US publishers will try to wean readers off free internet versions of their newspapers by starting to charge online subscription fees, according to Reuters.
Steve Rubel argues that if this happens then readers will move down the long tail of the blogosphere looking for free, unfiltered content.
Newspapers that choose to charge for content may not be able to return to prominence online ever again. New media brands will emerge in their wake as leaders.
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