Thursday, March 10, 2005

New era for Crikey

Crikey's new owners take over today and they've sent subscribers a letter explaining the changes. Should be interesting. Here it is:

Dear Crikey Subscriber,
In a few hours we’ll be emailing you the Crikey Daily – the first edition of the daily email newsletter we’re publishing as the new owners of Crikey. We bought Crikey because we believe in its role in giving readers the “inside” story of what’s really going on in Australia. We love its edginess, its irreverence and its surprise element. We also recognise that these aspects of Crikey’s character are fragile, and our aim is to preserve them and improve on them. And we think Crikey’s role as a “clearing house” for information is incredibly important in a country where most media is pumped out by a tiny number of proprietors.

The “new” Crikey won’t be remarkably different from the old Crikey -- but there will be some differences. First, we plan to publish just one edition of the Crikey Daily each weekday -- at midday (later in the day for alertees). It will carry around 20-25 items, and we have summarised our editorial approach on the Crikey website (click on the ‘About Crikey’ button).

Crikey will now run a little more like a typical newspaper, where writers and columnists discuss their stories with editors and co-ordinate their coverage. But that doesn’t mean the Crikey ethos of disclosure, tough commentary, hot tips and inside information will change – it won’t. The same team of writers will produce Crikey, and founder Stephen Mayne will write his typically insightful business analysis and comments every day.

There will be a few new elements, which you can see for yourself later today. They’re all aimed at making Crikey just as interesting as it’s ever been, not turning it into something glitzy or fundamentally different.

We hope you like it – please tell us what you think by emailing us at
Eric Beecher
Diana Gribble
Misha Ketchell

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