Monday, March 14, 2005

News sites and social networks

OJR looks at the phenomenon of social networks and asks why news sites aren't taking advantage of their potential. Why indeed?

"In the last two years social networking sites mushroomed across the net, heavily fertilized by hype and the promise of six degrees of connection between socially dispersed people who shared common interests or friends. Now companies actively apply social networking principles to shift more stock and lure more clickthrus to their site."

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