Wednesday, March 02, 2005

News online is growing

Audiences have increased dramatically. A study by in partnership with Nielsen/NetRatings:
"About half of all online news users are still increasing their use of the Internet, even as this medium reaches saturation. For these Internet users, more time is spent online in a given week than with any other medium. In prior research, we’ve always seen the Internet and TV in a close horse race; this year, the Internet has pulled ahead. When we look specifically at sources for news and information, online pulls far ahead, with 60% of users going online DAILY. Fewer than half use TV or any other source of news on a daily basis."
Of course it's a US sample, but the trends are widely relevant.

[Methodology and full findings available in powerpoint.]

No comments: